Trupanion Icons

Trupanion wanted to create a set of updated icons, aligned to their brand refresh, that could be used across the company through multiple channels. I worked with another designer to modernize and simplify what was currently in use. We updated the brand colors to the current TruBlue and Canary Green. Overall, the icons needed to be simple and high contrast enough to meet WCAG accessibility guidelines. They also needed to convey their meaning as concisely as possible. With this in mind, we kept them solid and refreshed them for clarity. Once approved, I animated them for use in video and web.

Icons in use

Animated Icons

Current Icon Set

Previous Icon Set

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